From Inside Higher Ed:
In selling school-color beer cans near colleges and universities, Anheuser-Bush is "only trying to reach college fans who can drink legally and responsibly."
So AB is making special cans to target approximately 1/8 of undergraduates.
Pardon my skepticism.
21 August 2009
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2 comments:
What are AMBS' school colors again?
OOO! I want one from each of the Big 10 teams. I wouldn't drink it but it would be really cool to have.
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